BUGATTI is characterized by its unusual blend of sportiness and elegance, sophistication and a refusal to compromise, history and modernity, as well as constant progression. Founded in 1909 by the pioneering Ettore Bugatti, the company looks back on a long history almost unmatched by any other luxury brand. This history continues to serve as inspiration for a company that follows its founder’s spirit.
The limited-edition CHIRON SPORT “110 ANS BUGATTI” ushers in the celebration of BUGATTI’s incomparable 110-year history.
Every detail of the CHIRON SPORT “110 ANS BUGATTI” is a modern interpretation of technical excellence and the iconic elegance of historic automobiles, as well as an homage to BUGATTI’s heritage and its home in Molsheim, France.
The limited-edition CHIRON SPORT “110 ANS BUGATTI” emphasizes the company’s French heritage. One of the most famous symbols of the proud nation, the Tricolore “Le Bleu-Blanc-Rouge” decorates the body and interior of the hyper sports car in numerous places.
Since the end of the monarchy, it has represented the French Revolution with its famous ideals of liberty (blue), equality (white) and fraternity (red). “Molsheim, in the Alsace region of France, is an essential element in BUGATTI’s brand history and also where we are planning our future,” says Stephan Winkelmann, President of BUGATTI Automobiles S.A.S.