Welcome to First Motors Dubai Right then, listen up. At First Motors Dubai, we are a hell of a lot more than just another car dealership filled with shiny toys that are the envy of the world. In truth, we are something far more magnificent - an automotive art museum where proper petrolheads gather in front of Italian V12s, German precision engineering, and British... well, British attempts at making cars that don't leak oil everywhere. The First Motors Global team at Palm Jumeirah Dubai, Annual Day-Retreat. Located at 409 Sheikh Zayed Road in Al Quoz - that's exit 45 for those of you who, like me, still get lost in car parks - First Motors has become the sort of place where car enthusiasts make pilgrimages. We've just celebrated our fourth birthday on June 13th, 2025, which means we've survived longer than most of England’s road improvement projects and definitely longer than any of Whistlin Diesel's cars after he's "tested" them. The First Motors Dubai team attending RM Sotheby's Dubai Auction in 2024. Picture this: what began as 12 slightly unhinged individuals crammed into a glass box the size of a tool shed has grown into a 6,000 square foot hyper-modern office housing more than 50 people from over 10 countries. Also, at First Motors Dubai, ges range from 21 to well past 50 , and every single one of them is so obsessed with cars they can identify a hypercar from nothing more than the reflection of a headlight in a puddle. Yes, really. They're that good, and frankly, that weird. The First Motors Dubai team attending RM Sotheby's Dubai Auction in 2024. It's like the United Nations, except instead of arguing about international diplomacy, everyone debates whether the Lamborghini Huracán's naturally aspirated V10 sounds better than the McLaren's twin-turbo V8. Spoiler alert: it does, and anyone who disagrees is clearly deaf or secretly works for McLaren's marketing department. The First Motors team alongside the Alpago global team at an iftaar bread-breaking dinner on the occasion of Eid-Ul_Fitr-2025, held at Atlantis The Royal, Palm Jumeirah. Dubai Hypercars and Celebrity Encounters: The First Motors Experience Now then, you might wonder what makes First Motors special in a city where supercars are more common than Richard Hammond crashing into things, and where every showroom claims to have the "most exclusive" collection in the UAE. Well, here's the thing - we've been visited by actual automotive royalty, not just people who think they're important because they own a slightly modified Golf. The First Motors Dubai team attending RM Sotheby's Dubai Auction in 2024. Mat Watson from Carwow has graced our premises, presumably to see if our cars are actually as good as we claim (they are) and to count how many of them are faster than his sensible family estate (all of them). WhistlinDiesel has wandered through our showroom, no doubt looking for something appropriately mental to destroy in the name of "science" - though thankfully, we managed to keep our collection intact during his visit. Unlike most cars, the Hypercars at First Motors Dubai are designed to survive more than five minutes of, erm, enthusiastic operation. The First Motors team celebrating their fourth anniversary in the showroom along with the founder-chairman. But here's where it gets properly exciting - Fernando Alonso, yes that Fernando Alonso, the double Formula 1 World Champion who could probably win a race driving a shopping trolley with three wonky wheels, has actually visited our showroom. Think about that for a moment. A man who's mastered cars that cost more than small countries and generate enough downforce to drive upside down through a tunnel, chose to spend his valuable time looking at our collection. Either we're doing something very right, or Alonso has more time on his hands than me on a Sunday afternoon. The crown jewel of our celebrity encounters - is our Ferrari Daytona SP3 signed by both Charles Leclerc and Carlos Sainz. For those who don't follow Formula 1 religiously, these were, until recently Ferrari's current star drivers, the men responsible for making the red cars competitive enough to occasionally trouble the dominant teams. Having their signatures on one of our vehicles is rather like having Shakespeare autograph your copy of Hamlet, except our car is significantly faster and unlikely to end in tragedy. The frankly massive cake that was ordered for First Motors' fourth birthday - that is destined to be polished off in under ten minutes. These aren't people who waste time looking at mediocre collections or dealers who think a Porsche 911 is exotic. They come to First Motors because we understand the difference between a car that's merely expensive and one that's genuinely special. Plus, our coffee is better than most of the places one would frequent. Our collection of Dubai hypercars isn't just about having the newest, shiniest machines - though we certainly have those, and our team could probably recite their specifications from memory within minutes of seeing them. It's about curating vehicles that actually matter, cars that represent genuine automotive milestones rather than just expensive ways to announce you've got more money than sense. Two hyper rare Lamborghini cars parked in front of our state-of-the-art TV-wall. Every hypercar in our showroom has been selected not just for its ability to accelerate faster than you can say "I wasn't going that fast, honest," but for its significance in automotive history. These are machines that represent the pinnacle of engineering achievement, the sort of cars that would make the trio from Top Gear start talking excitedly about gear ratios and torque curves until everyone else falls asleep. Through the generations: Ferrari's 599, F50, Enzo, and LaFerrari. First Motors Dubai: A Team United by Automotive Obsession (And Really Good Coffee) What truly separates First Motors from every other dealer of supercars in Dubai is our team - a collection of automotive enthusiasts so dedicated they make regular petrolheads look casual. I'm not exaggerating when I say that any member of our team can identify a car from the merest fragment - a piece of headlight trim, the curve of an exhaust tip, even the distinctive sound of a particular engine note echoing off nearby buildings. This isn't some party trick we've trained them to perform like a tele-host demonstrating his vast knowledge of seemingly useless facts. This is genuine, deep-rooted automotive passion that would make even the most cynical car enthusiast admit that maybe, just maybe, there are still people who care about cars for the right reasons. Bugatti Chiron x Pagani Huayra Roadster: A dream of two hypercars at First Motors Dubai Our international team represents more than 10 countries, creating a melting pot of automotive knowledge that spans continents and cultures. We've got a Brit who understands why Ferrari engines sound like angels singing opera, Europeans who can explain the subtle differences between various LS engine variants, Asians who appreciate the mathematical precision of Japanese engineering, and people who’ve lived here a decade who know exactly what it takes to keep a Lamborghini running in Dubai's climate (hint: it involves more than just wishful thinking and Hammond's approach to mechanical sympathy).The age range - from enthusiastic 21-year-olds who think everything should have at least 500 horsepower, to seasoned veterans past 40 who remember when cars had actual character instead of just computers - ensures we can connect with any customer, regardless of whether they want their first supercar or their fiftieth. Since our humble beginnings in that glass box, we've evolved into a proper operation with seven distinct departments. And of course, being the home of hypercars in Dubai, each department actually knows what it's doing and why it's doing it. The Pagani Huayra in exposed blue carbon stored in the centre of the First Motors Dubai showroom. Each department we add means even more brilliant minds working together to ensure First Motors remains the sort of place where car enthusiasts feel at home, rather than the sort of sterile showroom where you're afraid to breathe on anything. Working at First Motors comes with perks that reflect our understanding of what makes people happy - unlimited hot and cold drinks from our pantry, unlimited access to our incredibly talented baristas Paul and Sha who make coffee that could wake anyone from post-crash unconsciousness, and the opportunity to discuss advanced aerodynamics with actual Formula 1 drivers rather than just pretending to understand it like most of us do. We provide our team with the latest technology, though I must confess that while most sensible people choose Apple products, I remain stubbornly committed to Windows because someone has to be the contrarian in the group. I bet someone would probably have a detailed explanation for why this makes perfect sense from an engineering perspective, but mostly it's because I enjoy being difficult. Three Rolls-Royce Spectre Electric Luxury Saloon cars parked in front of the First Motors Dubai showroom back wall. Our comprehensive health insurance ensures that if anyone gets too excited discussing Italian V12 engines and injures themselves, they'll be properly taken care of. We offer visa sponsorship for international team members who want to call Dubai home, creating an environment where people can focus on what they love most - cars - without worrying about bureaucratic nonsense. The office environment itself is what one would call "properly sorted" - a 6,000+ square foot space - and that’s just the office space - we’ve got loads more room at First Motors Dubai - designed by people who understand that automotive enthusiasts need room to gesture wildly while explaining why the new McLaren is either brilliant or terrible, depending on which day of the week it is and whether Woking has crashed one recently. Ferrari Purosangue. Lamborghini Urus S, Lamborghini Urus parked right near the corner of our floor space. That little box you see in the top right is where we used to cram oourselves in the beginning. But here's the thing that really matters - and this is important, so, please try to pay attention - First Motors Dubai is OPEN to the public. We receive an ungodly number of emails asking if people can actually visit our showroom, presumably because most high-end dealers make you feel like you need a royal invitation just to look at their cars through the window. At First Motors, we believe that anyone with a genuine interest in automotive excellence deserves the chance to see these machines up close, to hear the subtle differences between various engine notes, to understand why certain cars represent the pinnacle of human engineering achievement. Whether you're buying your first supercar or your twentieth, whether you're a teenager saving up for something special or a collector looking for that perfect addition to your garage, you're welcome here. The spanking-new Lamborghini Revuelto in front of our Chairman's cabin, with yet another state-of-the-art infotainment display. Come visit us. Seriously. Bring your questions, bring your enthusiasm, bring your skepticism if you must. Our team will happily spend hours discussing the relative merits of different suspension setups, the acoustic properties of various exhaust systems, or why the Italians consistently build the most beautiful cars while the Germans build the most technically proficient ones. Just don't bring Cody Detwiler unless you've hidden all the keys first. We've worked too hard building this place to have it accidentally destroyed by someone who thinks "gentle acceleration" is a concept to be left at the driving school doors. First Motors Dubai: where supercars meet passion, where hypercars find their perfect homes, and where every day brings new opportunities to witness automotive excellence in its purest form. Unless Cody’s visiting, in which case we mostly just hold our breath and hope for the best. G-Wagons displayed at First Motors Dubai - what more could one want. Frequently Asked Questions About First Motors Dubai 1. Where is First Motors located in Dubai and are you open to the public?First Motors Dubai is located at 409 Sheikh Zayed Road, Al Quoz, Dubai - easily accessible via exit 45. Yes, we are absolutely open to the public! We welcome all automotive enthusiasts, whether you're interested in supercars in Dubai, browsing hypercars, or simply want to experience our collection. Our showroom houses an exceptional range of Dubai hypercars and we encourage visitors to explore our 6,000 square foot facility. What's this? ANOTHER Revuelto! 2. What types of supercars and hypercars do you have at First Motors Dubai?Our Dubai supercar collection features the finest hypercars from leading manufacturers including Ferrari, Lamborghini, McLaren, Porsche, and other prestigious brands. We specialize in both current models and rare collector vehicles, ensuring our inventory represents the pinnacle of automotive engineering. Each hypercar in our Dubai showroom is carefully selected for its performance credentials and automotive significance. 3. How long has First Motors been operating in Dubai?First Motors Dubai recently celebrated our fourth anniversary on June 13th, 2025. We've grown from a startup team of 12 people to over 50 automotive professionals representing more than 10 countries. Our expansion reflects Dubai's growing appreciation for supercars and hypercars, establishing First Motors as a premier destination for luxury automotive enthusiasts. Yes - we have two revueltos. We actually used to have four. 4. What makes First Motors different from other Dubai supercar dealers?First Motors Dubai stands apart through our team's genuine automotive expertise - every staff member can identify vehicles from minimal visual cues and engage in detailed technical discussions. We've hosted automotive celebrities and racing legends, demonstrating our reputation in the hypercar community. Our focus extends beyond sales to creating an automotive experience that celebrates engineering excellence and passion for supercars in Dubai. 5. Do you offer services beyond selling supercars and hypercars?First Motors Dubai provides comprehensive automotive services for our supercar and hypercar clients. As part of the Alpago Group, we offer complete support for Dubai supercar owners, ensuring their hypercars receive proper maintenance and care. Our seven specialized departments handle everything from sales and technical services to customer relations, making us a full-service destination for luxury automotive needs. The AMG ONE on display at First Motors Dubai - not a sight you see every day. 6. Can I visit First Motors Dubai to view supercars without purchasing?Absolutely! First Motors Dubai welcomes all automotive enthusiasts to view our collection of supercars and hypercars. Whether you're researching your first supercar purchase, comparing different hypercar models, or simply passionate about automotive excellence, our Dubai showroom is open for visits. Our knowledgeable team enjoys sharing their expertise about the engineering and history behind each vehicle in our collection. 7. What special vehicles or unique features can I see at First Motors Dubai?First Motors Dubai houses exceptional vehicles including rare hypercars and limited-edition supercars. Our collection features vehicles with unique provenance and special significance in automotive history. Visitors to our Dubai showroom can experience these extraordinary machines up close, understanding why First Motors has become synonymous with the finest supercars and hypercars available in the UAE.
