Lamborghini isn’t one to shy away from celebrating big wins, and it has good reason this year. The brand delivered 10,687 cars in 2024, up 6% from last year’s 10,112 deliveries. Lamborghini CEO Stephan Winkelmann said last summer that the “YOLO effect” is driving sales. It’s simple—people are living in the moment and buying the cars they’ve always dreamed of. Read More Ford Mustang GTD Gets a Special Edition Called 'Spirit of America' Under Volkswagen’s ownership since 1998, Lamborghini has hit its stride. Selling over 10,000 cars a year, once unimaginable for a boutique supercar maker, is now the norm. While the company hasn’t shared specifics, it’s no secret the Urus SUV is pulling its weight. It’s fast, practical, and still every bit a Lamborghini. What’s impressive is how these numbers come as Lamborghini gears up for big changes. By 2030, every model will be a plug-in hybrid or fully electric. Cars like the Revuelto hypercar and the more accessible Temerario are leading this charge. Lamborghini’s Global Reach Keeps Growing Lamborghini had a strong year everywhere it sells cars. Europe, the Middle East, and Africa (EMEA) topped the charts with 4,227 deliveries, a 6% increase over last year. The Americas weren’t far behind with 3,712 sales, up 7%. And in the Asia-Pacific region, Lamborghini sold 2,748 cars, a 3% jump. The company’s Chief Marketing and Sales Officer Federico Foschini gave credit to Lamborghini’s network of 186 dealers in 56 markets. "Thanks to the strategy adopted, we demonstrated that Automobili Lamborghini is not only a leader in the super sports car segment, but also a touchstone for the future of luxury automobiles,” he said. The Urus SUV continues to be Lamborghini’s biggest hit. Since its debut in 2017, it’s helped double the brand’s overall sales. The lineup now includes the Urus S, Performante, and SE, with the latter adding a plug-in hybrid option. Then there’s the Huracán, a V10 legend nearing the end of its production run. Models like the Sterrato and Tecnica have kept it in high demand, even as Lamborghini prepares to deliver the last few units this year. The Sterrato, in particular, stands out—it’s a Lamborghini you can take off-road. The Revuelto is another reason for the record-breaking year. This hybrid hypercar pairs a 6.5-litre V12 with three electric motors, delivering 1,001 horsepower. Despite its $600,000 price tag, it’s been a hit among buyers looking for the next big thing in performance. Lamborghini’s First EV is Coming, Just a Little Later Lamborghini’s lineup is growing, but fans will need to wait a bit longer for its newest addition. The Lanzador, previewed last year, won’t hit the roads until 2029—one year later than planned. Instead of going for a four-door sedan like the Estoque concept, Lamborghini chose a two-door, four-seat grand tourer with a higher ride height. When it arrives, it will make history as Lamborghini’s first electric car. Read More Watch BYD's YangWang U9 Jump Over Potholes and Road Spikes What should fans expect? According to CEO Stephan Winkelmann, the Lanzador will sell at about the same level as the Temerario. The Urus, as always, will likely remain the brand’s top-seller, while the Revuelto will continue to be the rarest model in Lamborghini’s lineup. And what about an electric hypercar? Don’t hold your breath. Winkelmann has no plans for one anytime soon, saying it’s “not something that is selling so far.” Lamborghini seems content to take its time, focusing on what buyers want right now. Source: Lamborghini
