Lamborghini is not just selling more cars but making more money than ever. In 2024, the Italian supercar brand pulled in €3.09 billion ($3.4 billion), crossing the €3 billion mark for the first time. That’s a 16% jump from last year, outpacing its 5.7% rise in sales. The Urus crossover remained the brand’s biggest seller despite its numbers dipping. It didn’t matter—Lamborghini still moved 10,687 cars worldwide, bringing in €835 million ($906 million) in operating income. Read More Toyota’s Last BMW-Powered Supra Costs More Than a 911 Urus Still Lamborghini’s Best Seller Lamborghini’s lineup looked different in 2024. The company sold 10,687 cars, and over half were Urus SUVs (5,662 units). The Huracán was next in line with 3,609 sales, followed by 1,406 Revuelto supercars. The last 10 Aventadors trickled out as Lamborghini made room for hybrids. That shift is already paying off. The Revuelto, Lamborghini’s first V-12 hybrid, had its first full year on the market. The hybrid Urus was such a hit that it’s already sold out through 2026. And by August, the company introduced the Temerario, a twin-turbo V-8 hybrid replacing the Huracán. The days of pure-combustion Lamborghinis are fading fast. Buyers don’t seem to mind. Lamborghini Sales at Risk Amid US Tariffs Lamborghini isn’t slowing down, but the market is. The luxury car segment shrank by 10% in 2024, with China leading the downturn. CEO Stephan Winkelmann calls it a reset. “The post-COVID bubble is over,” he said. “We knew it couldn’t last forever.” The company has 18 months' worth of orders, enough to keep production running even as the market shifts. Its lineup is now fully hybrid, with the Urus SE, Revuelto, and the upcoming Temerario, a twin-turbo V-8 hybrid expected to start deliveries in late 2024. The next step? Lamborghini’s first EV in 2029, previewed by the Lanzador concept. Read More New Track-Ready GMA T.33 Model Expected at Goodwood 2025 There’s a potential roadblock ahead—US tariffs on European-made cars. If prices go up, Lamborghini can’t pass all the costs onto customers without losing sales. “If you go beyond that, you lose volumes, that is a fact,” Winkelmann said. The company is watching competitors and US buyers closely. Lamborghini is still growing, adding 1,000 new hires in two years, expanding its workforce by 30%. But with a shifting economy and trade uncertainty, the real test is yet to come. Source: Lamborghini
