Lamborghini turned heads at Miami Art Week with a wild take on its Urus SE. Decked out in a one-of-a-kind design, this SUV brought all the energy and color you’d expect from South Florida. Think of it as a love letter to Miami’s neon nights and bold vibes. The Ad Personam team, Lamborghini’s in-house customization experts, crafted this masterpiece to show what’s possible when creativity runs free. It's not just a car—it’s a reflection of Miami itself, where bold choices and bright colors are the norm. If there’s one place for a loud, custom Lamborghini, it’s Miami. This Urus SE fits right in with the pastel Art Deco buildings, flashy beachfront scenes, and unapologetically vibrant lifestyle of the city. It’s not just a car; it’s a rolling piece of Miami energy. A Work of Art on WheelsThis Lamborghini Urus SE isn’t just another SUV—it’s a work of art. The team spent 230 hours bringing this bold design to life. Every detail is a nod to Miami, from the colours inspired by sunrises to the graffiti-style graphics. "It’s like a ray of light that wraps around the car," said Lamborghini’s design director Mitja Borkert. The outside is a mix of four striking shades: grey, black, sea blue, and off-white. Lamborghini fans love showing off their knowledge of these fancy color names—Grigio Telesio, Nero Noctus, Blu Glauco, and Grigio Hati. Together, they create a dizzying pattern that feels like Miami’s energy captured on wheels. Borkert said they wanted to highlight the Urus’s sharp lines and dramatic shape, and they nailed it. The car’s design makes you stop and stare, showing just how far Lamborghini’s Ad Personam customization team can go. This workshop in Italy is where Lamborghini dreams come true, but only if you’re ready to spend big. Inside, things are more understated. Dark leather, Alcantara, and carbon fiber cover most of the cabin, with small pops of red on the stitching, door handles, and start button. When asked why they didn’t go all out on the interior, Borkert shrugged and said they focused on the exterior. It fits, really—Miami is all about making a statement, and this Urus SE is all about the first impression. The performance side hasn’t changed, but it didn’t need to. The Urus’s 789-horsepower hybrid V-8 is already a beast. It’s as quick as it looks, with the handling to match. Record Numbers, Bold New CarsLamborghini brought out its top team to show off the Urus SE in Miami Beach. CEO Stephan Winkelmann was there, joined by key executives like Chief Technical Officer Rouven Mohr. Winkelmann called the Urus SE a perfect example of Lamborghini’s creative freedom. “This car shows what’s possible with our Ad Personam program,” he said. With demand for Lamborghinis at an all-time high, it’s a clear sign the brand knows what its customers want. But the Urus wasn’t the only showstopper. Lamborghini also gave a sneak peek at the new Temerario. This twin-turbo V8 hybrid is the heir to the Huracán’s legacy and takes performance to the next level. With 920 CV and a jaw-dropping 0-100 km/h time of 2.7 seconds, it’s a pure thrill machine. This celebration came as Lamborghini hit record numbers for 2024. In the first nine months of the year, they delivered 8,411 cars worldwide, an 8.6% increase from 2023. With their lineup now fully hybrid, Lamborghini is proving that going green doesn’t mean slowing down. First Delivery for the Urus SEThe Lamborghini Urus SE from Miami Art Week is already spoken for. It’s the first of its kind to be delivered to a customer, though it’s not technically a one-off. If someone else wants the same bold design, Lamborghini’s Ad Personam team could make it happen. “Theoretically, we could do one just like this,” said Borkert. As usual with Lamborghinis, the price is a mystery. When asked, Borkert kept quiet. It’s not surprising—if you have to ask, you probably can’t afford it. Maybe the new owner will have the cost painted on the car, just for fun. After all, flaunting a little excess is part of Lamborghini’s charm. Source: Lamborghini
