Mercedes-Benz closed 2024 with its strongest quarter, delivering 625,800 cars and vans between October and December. That final push brought their total annual sales to 2,389,000—a notable achievement in a tough market. Demand for passenger cars hit 520,100 in the last quarter, holding steady compared to the previous year. Key markets like Germany, China, and the US were instrumental in keeping momentum alive as the year ended. Read More This Rare American Supercar—One of Just Three—Is Up for Auction Now, the company is setting its sights on 2025. They’re starting the year with a bang, launching the all-new CLA. It’s part of their biggest product lineup expansion ever. Strong Growth in Luxury and Commercial SegmentsMercedes-Benz’s Top-End segment drove an outstanding quarter with its 34% surge in sales—to a total of 82,800 units. Much of the credit goes to the US, which set the pace with healthy demand for the Mercedes-AMG, S-Class, and G-Class. Mercedes-AMG also set a new sales record with the AMG GT and AMG GLC topping the list of bestsellers. Improved availability met increasing customer demand for high-performance cars from Affalterbach in the prior year. In total, Top-End sales goes slightly down from the last year with 281,500 units delivered over the year. The slower uptake of electric vehicles in China and changing market conditions weighed in. Yet the S-Class kept up its performance, still at about 50% of its segment globally. Read More Porsche Delivers 310,718 Vehicles in 2024 The core models sales accelerated by 6% in 2024 to reach a volume of 1,167,100 units. The E-Class and GLC were the standouts here. Plug-in hybrids recorded a 13% increase in global sales. Electric vehicle sales, on the other hand, did not pick up speed, indicating some regions where adoption is lagging behind. It was a standout year for Mercedes-Benz Vans, which had their best quarter in Q4, selling 105,700 units—a 16% jump. Most of this growth came from Europe, where midsize and small vans saw increased demand. Electric vans had a strong showing as well, with 6,900 units sold in the quarter, thanks to the rollout of the new eSprinter. For the full year, van sales totaled 405,600 units. The phase-out of the Metris in the US and changing preferences for combustion-engine vans in China presented challenges. Even so, the updated product range resonated with customers, especially in Europe, where demand stayed strong. Source: Mercedes-Benz
