Bugatti’s Design Studio: Tradition Meets Modernity Originally a 1920s power station, then a building for Berlin’s Metro, then a techno club during the 90s, this building you see in the pictures above is now the hub for Bugatti’s new design studio. This is mostly because of Bugatti’s diverse team of designers who stem from 22 different countries. Together they brought Tradition with modern tech. Traditional artistry remains at the core of the Bugatti Design Studio. Hand-drawn sketches, rare materials, and visual references line the walls and the design studio uses traditional materials in its construction including original ceramic tiles and cast iron staircases that Bugatti say honours their heritage. Read More Largest Bugatti Showroom opens in Baku, Azerbaijan However, there are plenty of modern touches to make the showroom that bit more special. Workbenches and easels can be moved, lighting is adjustable, and open areas can be used for events. This team uses Head-tracking sensors and CAD integration to fine-tune every model with millimetre accuracy. The cars are now designed using 3D computerised modelling instead of traditional clay modelling. Bugatti Customer Experience of the Design Studio Of course, designing a Bugatti for any lucky clientele is an experience on its own. Here, Clients are invited to collaborate with Bugatti’s top designers on the design. Using rare materials to customise their finishes, clients are very much a part of the design process from start to finish. From concept sketches all the way to life-size models. Overall this new showroom very much gives the feel one would expect when spending nearly $4,000,000 on a car. Its more modern touch and usage of CAD integration reminds us all that Bugatti know about innovation yet the traditional artistry reminds us all that Bugatti still cares about what customers and car lovers want. Certainly, you’ll never find that with a BYD. Read More Bugatti Opens New Showroom in Rotterdam Source: Bugatti
