Porsche sold 76,219 vehicles in US during 2025, beating previous record by mere 52 cars while global sales fell 10% to 279,449 from 310,718 in 2024Macan led US sales with 27,139 units followed by Cayenne at 20,314, while 911 sold 13,574 examples with December marking best sales month on recordCertified pre-owned sales jumped 11% to 48,092 units setting new record as used car inventory nationwide reached 2.31 million units in December Porsche had a record year in 2025, just barely. The German automaker sold 76,219 vehicles last year, beating its previous record by a mere 52 cars. The company sold 76,167 cars in 2024. Hey, a win is a win, even when the margin is statistically meaningless and could be explained by timing differences in delivery schedules. Leading the charge was the Macan. Porsche sold 27,139 units of its ever-popular compact SUV in 2025. The mid-size Cayenne was a close second, with 20,314 units moved last year. These two SUVs accounted for roughly 62% of Porsche's US sales, demonstrating that even performance-focused brands can't escape American buyers' SUV preferences. The 911 remains strong despite everything The 911 came in third with 13,574 examples making their way to new owners in 2025. This past December was the best sales month on record for the ubiquitous sports car, suggesting momentum heading into 2026. The outgoing 718, Taycan, and Panamera meanwhile brought up the rear with 6,399, 4,142, and 4,651 units respectively. The Taycan's relatively weak performance at just 4,142 units is particularly notable given Porsche's heavy investment in electric vehicle development. That's roughly 5% of total US sales, far below what Porsche likely projected when committing to electrification strategy. T he 718's 6,399 units show that affordable sports cars remain niche even when they wear Porsche badges. "Driven by the loyalty and enthusiasm of our customers for the incredible cars we offer, we have achieved stability and even growth to set a new record in a market that experienced profound change in 2025," notes President and CEO of Porsche Cars North America, Timo Resch. That's diplomatic corporate speak for "the market was terrible but we managed to stay flat." CPO sales tell interesting story It wasn't only new Porsche models that set records in 2025. Porsche also saw a large jump in certified pre-owned sales last year. The company sold 48,092 CPO vehicles last year. That number marks an 11 percent increase from the previous year and a new all-time record for the company. That shouldn't be all that surprising, given that used car inventory across the country, not just for Porsche, rose for its fourth consecutive year according to Cox Automotive. In December, a whopping 2.31 million used cars were sitting on lots. That broke a record high set the previous month. Increasing CPO sales while new sales stay flat suggests buyers are seeking value in used market rather than paying premium for new vehicles. The CPO surge also indicates Porsche's depreciation remains manageable enough that certified pre-owned examples still command strong prices while offering savings versus new. If Porsches were depreciating rapidly like some luxury brands, CPO programs wouldn't be setting records because the price gap between CPO and new wouldn't justify the certification premium. Global sales paint different picture Even with a record year in the US, Porsche's sales took a tumble globally in 2025. Porsche sold 279,449 cars globally, a 10-percent decrease compared to the previous year. The company sold 310,718 worldwide in 2024. That represents the largest annual drop in deliveries since the 2009 financial crisis, making the US record seem less impressive in context. The Macan remained its top seller globally with Porsche selling 84,328 units, an increase of 2 percent. That the Macan grew globally while overall sales dropped 10% means other models suffered dramatically worse performance than aggregate numbers suggest. The global decline was likely concentrated in China and Europe where economic conditions deteriorated more severely than in the United States. Even in a tricky market plagued by tariffs and shortages, Porsche still found a way to beat its 2024 US record, albeit by 52 cars that could literally be explained by a single dealership having better fourth quarter. What's even more interesting is the number of certified pre-owned cars that the company moved in 2025, suggesting value-conscious buyers are driving growth rather than traditional Porsche customers paying full retail for new vehicles. The contradiction between US record and global decline highlights how regional markets can diverge dramatically. While American buyers continued purchasing Porsches at record levels, buyers in China and Europe pulled back significantly. Whether Porsche can maintain US momentum while recovering international sales remains the critical question for 2026, particularly with new Macan EV entering volume production and 911 updates arriving mid-year. The 52-car margin of victory feels almost embarrassing for a record, the automotive equivalent of winning a race by a nose. But in an industry where many manufacturers saw significant declines, maintaining flat sales while competitors struggled represents relative success. Porsche's challenge is turning marginal growth into meaningful expansion while managing the transition to electric powertrains that buyers clearly aren't embracing at projected rates based on Taycan's weak performance.
