Regional Growth Highlights Porsche is a global sports car giant and its sales performance varies depending on region: Germany, being the natural home of Porsche saw 35,858 cars sold. Resulting in an 11% over the previous year.The remainder of Europe clearly wasn’t as keen. Only 75,899 cars were delivered which resulted in still impressive 8% increase.Most emerging Markets outside the EU, USA and China, saw 55,533 cars, resulting in a 6% growth.North America had the highest sales figures 86,541 cars being sold. However, the end result was a modest 1% rise.China though was clearly the oddball out. Despite 56,887 cars being delivered, the challenging economic landscape saw a 28% decline in sales. Renewed Product Range: A Closer Insight in their Sales Performance 2024 saw the revamp of Porsche’s production lines, with:The 992 iteration of 911 being facelifted to 992.2. Gaining a new Dashboard and Hybrid drive. The third generation Panamera was released, shortening its model range to mostly pure hybrid iterations.The Taycan receiving a facelift and its most powerful iteration, the Turbo GT hitting the roads.An all-new all-electric Macan, unveiled in Singapore and rolling out globally in September.The final 718 models were released this year. Sales figures were very varied for the range. In descending orders, they were as follows:The Cayenne emerged as Porsche’s top-selling model, with 102,889 units being delivered in 2024. This showcases an 18% increase from 2023.23,670 718s were delivered in 2024, showing a remarkable 15% over 2023. No doubt, this is in part due to the fact these cars will soon be consigned to the history books with the all-electric model coming out very soon. Read More First Bugatti Bolide Customer Takes Delivery at the Circuit of the Americas The 911 also saw a slight increase, with 50,941 cars being sold in 2024. A mere 2% growth but undoubtedly with the more exciting variants due in 25, the 911 will continue to be in safe hands.The Panamera was somewhat of a disappointment. With only 29,587 units, Porsche’s four-door saloon showcased a 13% decline in deliveries. Undoubtedly the demand for the Cayenne has probably hindered the Panamera from achieving higher.The Taycan though has been the biggest disaster. Despite highlighting Porsche’s future, Porsche only sold 20,836 units of their token EV. A rather disturbing 49% decline over the previous quarter.The new all-electric Macan saw 18,278 deliveries by year-end. Which when combined with old Petrol Powered Macan saw 82,795 deliveries. These combustion-engine predecessors were mostly sold in markets outside the EU. Looking Ahead to 2025: Maybe EVs aren’t the way to go Clearly, we’re in a middle-of-the-road ground with Porsche. The models that most are familiar with like the 911, and those that will soon meet their end like the Cayenne and 718 are keeping the company afloat. However, it’s clear the with that EVs aren’t exactly popular at Stuttgart’s Finest. This year, Porsche’s EV range has expanded from 22% (just the Taycan) to 27% (both the Taycan and Macan). Unfortunately, these EVs are costing Porsche dearly, with the Taycan decreasing by almost half the percentage it had done the year before. And the new Macan clearly dwindling in sales figures compared to its predecessor. Nevertheless, Detlev von Platen, Executive Board Member for Sales and Marketing at Porsche, remains optimistic about 2025 despite anticipated economic and geopolitical challenges. With its youngest product line-up and a value-based sales strategy, Porsche aims to strengthen its global presence and capitalise on market opportunities, though their only safeguard is really their new patented six-stroke and investments in E-fuels. Source: Porsche
