Ferrari Pulls the Plug: SF90 Discontinued, Roma Dead The prancing horse company has announced the discontinuation of the SF90, which, while expected, is quite a poignant moment for many. The Italian automaker has confirmed that the SF90's discontinued status during it's most recent financial report. This marks the end of an era for this groundbreaking hybrid supercar, that is now almost five years old! Time truly flies people, it felt like it was introduced just yesterday.Introduced in 2019, the SF90 discontinued decision affects both the Stradale and Spider variants. However, the hardcore SF90 XX will continue production for now. Honestly, it feels like yesterday when the SF90 was introduced, a performance monster with the power to rival LaFerrari. However, Maranello has decided that five years have been enough of a career, and is retiring the model. Maybe this news will cause some rebound in the value of the car, as it will become a little more exclusive and is a brilliant addition to any Ferrari portfolio. Additionally, with the LaFerrari successor coming up in the next couple of years, that aforementioned Ferrari purchase history-slash portfolio is going to become all-important for an allocation.The SF90 discontinued announcement was made in the Ferrari Q2 financial statement release. Maranello noted that deliveries had begun for the XX Stradale SF90's, but that the 812 GTS had been discontinued, alongside the regular SF90. Au Revoir! SF90 Discontinued: What's Next?While the SF90 discontinued news is significant, it's not the end of Ferrari's hybrid journey. Sources close to the company suggest that a replacement for the SF90 is already in the works. Spy shots captured in August 2023 revealed a prototype that, while visually similar to the SF90, is expected to feature substantial upgrades under the skin.This successor to the now-discontinued SF90 is rumored to retain the 4.0-liter twin-turbocharged V8 engine, but with significant enhancements. Industry insiders speculate that the electric motors may see a power boost, potentially pushing the total output beyond the SF90's already impressive 986 horsepower. There's also talk of improved battery technology for extended electric-only range.As for the Roma dead news, it leaves a gap in Ferrari's grand tourer lineup. However, Ferrari hasn't officially confirmed a direct replacement for the Roma. Some analysts predict that its role might be filled by an electrified model, possibly sharing some technology with the SF90's successor.But the SF90 being discontinued isn't the only casualty. Ferrari also declared the Roma dead, signaling a significant shift in their lineup. If you ask me, Maranello is setting the stage for a new generation of models, the first of which was naturally the 12Cilindri.The 812 GTS, another model reaching the end of its lifecycle, has already found its replacement in the recently unveiled 812 Cilindri. This new flagship continues Ferrari's V12 legacy while introducing hybrid assistance, a clear indication of the company's future direction. Side-by-Side SF90 Discontinued: Final WordFerrari's financial report, which dropped the SF90 discontinued bombshell, also revealed some interesting figures. Despite phasing out these models, Ferrari reported a 4.5% increase in shipments during the second quarter of 2024, driven by strong demand for the Purosangue SUV and the 296 GTB/GTS models.The company's strategic shift, as evidenced by the SF90 discontinuation and Roma dead news, seems to be paying off. Ferrari's stock price saw a 3.2% jump following the announcement, suggesting investor confidence in the automaker's future plans.As we bid farewell to the SF90, it's worth noting its impact on the supercar landscape. The SF90 discontinued model was Ferrari's first plug-in hybrid, paving the way for electrification in the company's lineup. Its legacy will undoubtedly influence future Ferrari models, even as the SF90 itself becomes a collector's item. Source: Ferrari
