The SEMA show in Las Vegas is back to being an in-person celebration of all things aftermarket, custom, and more. Ford has introduced a few new products since the last SEMA was held, namely some SUVs named Bronco…and it has therefore decided to showcase four 2021 Broncos and two 2021 Bronco Sports that have all been customized with factory-installed, licensed dealer-installed and Ford Performance Parts. Ford’s main, indoor booth in Central Hall also will be a grand display of the Broncos modularized design, its key selling point, and the Ford Performance parts owners can use to personalize the icon to their desires.
Wild Display
“Bronco and Bronco Sport customers love parts and accessories that emphasize performance and off-road lifestyle, so we worked closely with Bronco design and vehicle engineering to deliver the products to match their individual lifestyle,” said Eric Cin, Ford global director, vehicle personalization, accessories and licensing. “Since the reveal last year, we’ve expanded the line to more than 350 Bronco and Bronco Sport parts and accessories and growing.”
Those customized Broncos won’t be the only vehicles on display from Ford. Just outside of the main entrance of the Las Vegas Convention Center—the home of the SEMA show—will be the Ford Out Front booth showing off several racing and vintage Broncos. The outdoor display will have a capability course for the Bronco and Bronco Sport; the feature will be “Bronco Mountain,” where attendees “can experience the off-road capabilities of Bronco and Bronco Sport.” If this is anything like past Ford Out Front displays, that means attendees can hitch a ride with a professional driver while they tackle a relevant course. In the past, Ford has had F-150 Raptors jumping, Mustangs drifting, etc.
Wild Parts
Among those more than 350 new parts, a few stand out. First up is a new Ford Performance front drive unit. It’s a direct bolt-on drive that supports up to a 5.38:1 gearset, which Ford says is a “significant off-road performance upgrade in the first year of Bronco production.” Ford’s performance brand will also introduce a new, severe-duty steering rack with matching tie rod ends. This upgrade is designed to further improve the steering performance and durability during high loads. There will also be a performance tune for the Bronco’s entry-level turbocharged 2.3-liter EcoBoost engine. While Ford mentions the tune can be uploaded through its own Pro-Cal 4 scan tool, the automaker hasn’t said whether the tune is CARB legal or not.
Last, but not least, is a set of Method Race wheels. The 8.5 x 17-inch wheels are based off the Method 703 Bead Grip design and made from T6 heat-treated A356 aluminum. They also use Method’s Bead Grip technology, which is designed to better engage the tire bead for tire retention at low pressures without the need for an actual beadlock device, which may not be legal to use depending on state and local vehicle laws.
As mentioned, there will be six custom Bronco and Bronco Sport builds in Ford’s stable at SEMA.
Source : Motor Trend
