When Ferrari finally caved and built an SUV, they refused to call it one - insisting the Purosangue (Italian for 'thoroughbred') was a "four-door, four-seater."

Now, German tuning house Novitec has decided to make it sound like what it really is: a Ferrari.

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A Mansory that's actually tasteful and doesn't scream "STARE AT ME". Nicely done Kourosh.

Founded in 1989 by Wolfgang Hagedorn, Novitec has become one of the most respected names in Ferrari tuning.

Unlike many tuners who throw subtlety out the window along with the factory warranty, Novitec is known for enhancing what's already there rather than reinventing it.

They've been modifying Ferraris for so long that the factory actually takes their feedback into account when developing new models.

The Purosangue represents Ferrari's final surrender to market demands. After years of insisting they would never build an SUV, they created what might be the most Ferrari-like not-SUV possible. With a naturally-aspirated 6.5-liter V12 producing 715 horsepower, suicide doors, and a top speed of 193 mph, it's more like a GTC4Lusso that's been hitting the gym.

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Another one has fallen prey to Mansory. And despite it's gaudiness, I don't hate it.

Novitec's upgrades focus on making this controversial Ferrari even more dramatic.

Their new exhaust system comes in three flavors, ranging from "angry" to "absolutely furious." The top-spec race exhaust includes power-optimized flaps, an X-pipe, sport metal catalytic converters, and specially designed stainless steel tips.

The result is a sound that makes you forget you're looking at something with four doors and a raised ride height.

Speaking of ride height, Novitec's sports springs lower the car by 2-3 centimeters, which might seem counterintuitive for an SUV. But then again, this is a Ferrari SUV - the only off-roading it's likely to see is mounting a Monaco curb outside Casino Square.

The lower stance is said to improve stability and handling, making the Purosangue even more sports car-like.

For those who want to complete the look, Novitec offers three different forged wheel designs - the NF9, NF10, and NF11. These are the same wheels they offer for other Ferrari models, which tells you everything about how they view the Purosangue: not as an SUV, but as a Ferrari that happens to be a bit taller.

And if Novitec's relatively subtle approach isn't extreme enough, there's always Mansory's "Pugnator" version - though that's a bit like thinking your Ferrari needs to look more like a Hot Wheels car.

The Novitec Purosangue represents something interesting in the automotive world - the point where compromise meets purity.

Ferrari built an SUV but refused to call it one.

Novitec has modified it but kept it distinctly Ferrari.

And somehow, the end result might be even more Ferrari than what came out of Maranello.