In what might be the most predictable announcement since Ferrari discovered the color red, Lamborghini has confirmed they're working on a second-generation Urus.

Yes, the Italian supercar maker's most profitable model - their answer to the question "what if we made an SUV that scared children?" - is getting a sequel.

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A pristine Baloon White Lamborghini Centenario Roadster, one of just 20 ever made, displays its dramatic angles and perfectly aligned carbon fiber weave under the Dubai auction lights

At Dubai's latest high-stakes auction, a pristine Lamborghini Centenario Roadster - one of just 20 ever made - sold for $2.03 million.

According to Federico Foschini, Lamborghini's Chief Marketing and Sales Officer (which must be the easiest job in the world; after all, these things basically sell themselves), the new Urus will continue sharing its underpinnings with its less exotic German cousins.

And why not?

The current one uses the same platform as the Porsche Cayenne and Audi RSQ8, and that hasn't stopped it from being more outrageous than a Vegas showgirl at a funeral.

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A pristine Baloon White Lamborghini Centenario Roadster, one of just 20 ever made, displays its dramatic angles and perfectly aligned carbon fiber weave under the Dubai auction lights

They thought the new Lamborghini Revuelto was slow. So they made it faster.

"We would be stupid not to keep using something that's at the top of its technology," says Foschini, in what might be the most honest statement ever made by an automotive executive. He's right, of course. When you've got access to the VW Group's technological toybox, you'd have to be madder than usual to start from scratch.

The current Urus has been something of a phenomenon. It's the car nobody knew they needed until Lamborghini made it - a 650 horsepower family SUV that can outrun most sports cars while carrying your golf clubs and a small army of children.

It's what happens when Italian designers get their hands on German engineering and decide that subtle isn't in their vocabulary.

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Twin orange Lamborghini Urus SE's against the French Paris Skyline in the background, mid-day, on top of a building

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The really clever bit about the Urus isn't just its performance - it's how it's managed to make Lamborghini accessible to people who'd never considered one before. Want to do the school run in something that looks like it eats other cars for breakfast? Here's your ride. Need to get to your country club in less time than it takes to say "But what about resale value"?

The Urus has you covered.

The new version, coming after 2026, will join an increasingly electrified Lamborghini lineup.

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Twin orange Lamborghini Urus SE's against the French Paris Skyline in the background, mid-day, on top of a building

Lamborghini's latest creation, the Revuelto Opera Unica, brings the beauty of Sardinian waters to the road in a 1,001 hp package.

It'll share its hybrid V8 powertrain with other VW Group models, though I suspect Lamborghini will tune it to be slightly more... dramatic. Because if there's one thing Lamborghini knows how to do, it's drama. They probably have a department dedicated just to making sure their cars are visible from space.

This move towards hybridization is interesting. It means the next Urus will have to balance being environmentally responsible (or at least as responsible as a two-ton performance SUV can be) with maintaining Lamborghini's reputation for building cars that make small children point and wealthy adults reach for their credit cards.

What's really clever about all this is how Lamborghini has managed to maintain its image of building absolutely mental vehicles while secretly using thoroughly sensible German engineering underneath. It's like putting a mohawk on an accountant - looks wild, but still does the math properly.

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Lamborghini won’t be building an electric supercar anytime soon

A blue lamborghini Urus in a studio with smoky background and studio lighting

Chief Technical Officer Rouven Mohr recently shared that the brand isn’t in a rush to build a full-on EV. It seems daft at first glance but actually, it isn’t. Let me explain why.

And while some purists might scoff at the idea of a Lamborghini SUV, the sales figures don't lie. The Urus has been so successful it's probably paid for the development of the next three generations of Lamborghini's proper supercars. It's the cash cow that allows Lamborghini to keep building the utterly bonkers machines we know and love.

And on that bombshell, I'm off to explain to my bank manager why I need a loan for what is essentially a Porsche Cayenne in a very angry Italian suit. Though I suspect by 2026, I'll need to explain why I want a hybrid Lamborghini that can both save the polar bears and terrify them at the same time.

[Note: If anyone from Lamborghini is reading this, I'll happily test the new one. I promise to only slightly terrify the neighbors. And maybe a few polar bears.]